JIPCET 2026; 3(2)
31 Jul 2026
pp. 105–148
The Expanding Unit of Product Strategy: A Comparative Analysis of Markets, Capabilities, and Intelligence Architecture
Amelia Hart, Li Wen (李雯), Chen Rui (陈睿)
A coded document analysis of five strategy framework source corpora finds intelligence architecture explicit in only one of five frameworks, while established frameworks retain stronger coverage of market, customer and action layers.
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