Research Area

Product & Innovation

Research on how technology products are conceived, built, adopted and commercialized — from product strategy and development practice to digital innovation outcomes.

Topics of Interest

Technology products
Product development
Product strategy
Digital innovation
Technology commercialization
Technology adoption

Published in this Area

1 article

JIPCET 2026; 3(2)

10 Jul 2026

pp. 41–72

From Prototype to Product: A Twelve-Month Field Study of Generative Design Adoption Across Forty Product Teams

Laura Ferreira, Adrian Ng, Teresa Vaz

Across forty product teams, generative design shortened concept iteration but increased downstream review load, reshaping how organisations budget for validation.

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